Elevate Your Brand with IMPACTFUL Marketing

In a groundbreaking summer collaboration, Rachelle embedded herself in a civil engineering firm to bridge the gap between engineering and effective communication. Her insights, featured in the ASCE Civil Engineering Source article, highlight the critical role of clear, precise communication in engineering projects. Beckner's experience underscores her commitment to enhancing the professional skills of civil engineers, ensuring their technical expertise is complemented by robust communication strategies.

Rachelle successfully raised more than $6 million in private and federal funds to support the expansion of Pocahontas Memorial Hospital. Serving an economically challenged rural community, this hospital is a critical access point for healthcare. Her efforts include writing grants, securing federal funding, attracting private donations, and crafting annual appeals. Additionally, she facilitated a collaboration with a community foundation to act as the fiscal agent for this transformative project.marketing strategies that fit their unique needs and goals.

As the project coordinator for Tigers United, a coalition of four land-grant universities with tiger mascots dedicated to saving tigers in the wild, Rachelle played a pivotal role in advancing their mission. Her responsibilities included coordinating quarterly meetings between university officials, orchestrating an annual fundraising campaign, managing and executing social media, and creating compelling promotional videos. Rachelle spearheaded national ad campaigns in conjunction with the national football championship between Clemson and LSU, partnering with a national conservation company. 

Serving as marketing consultant for the Friends of the Green Crescent Trail, this project supports the organization’s mission to promote and enhance community trails through strategic communication and outreach. Key responsibilities include managing social media platforms, coordinating 10-year anniversary activities, producing newsletters, developing targeted email campaigns, and maintaining the organization’s website. Each initiative is designed to strengthen community engagement, highlight milestones, and expand visibility for the Green Crescent Trail as a vital community asset.

To support the promotion of the Arch Initiatives, an innovative curriculum within the Glenn Department of Civil Engineering, this project focused on the creation, writing, and production of a series of engaging marketing videos. The Arch Initiatives program integrates written and oral communication skills while introducing students to a range of civil engineering sub-disciplines early in their academic careers. The marketing efforts were designed to highlight the program’s distinctive approach, communicate its goals, and strengthen its visibility among students, faculty, and the broader academic community.

In partnership with the Town of Central, Main Street South Carolina (MASC), and Main Street America, Samantha focused on the creation and implementation of a Main Street Business Campaign to support small businesses within the downtown corridor. The work included incorporating community feedback into campaign development, logo design, and events to enhance visibility and engagement. Responsibilities involved assisting with event coordination and designing flyers, posters, and digital content. The initiative is designed to foster economic vitality, strengthen community identity, and promote the downtown corridor as a vibrant destination for businesses and residents alike.

In collaboration with the Director of Telehealth, Samantha developed and implemented a comprehensive marketing strategy to advance autism-related telehealth programs. The scope included strategic branding, public relations, and  both digital and print marketing materials. Efforts encompassed social media management and SEO, website maintenance, graphic design, and video production. Each component is tailored to the target audience to increase awareness, foster engagement, and strengthen the visibility of telehealth services that support families affected by autism.

For the mayoral campaign "Andrew4Central" in the Town of Central, SC, our team designed a comprehensive strategy that included door hangers,  signs, targeted emails, and a user-friendly website. We also spearheaded a grass-roots outreach campaign to engage with the community directly. Central to our campaign were the pillars of transparency and communication, ensuring that every resident felt informed and heard.

Rachelle consulted for the YWCA of Charleston to organize its largest fundraising event, Girls Night Out, which supports programs that serve victims of domestic violence. The event grew to include more 1,500 guests and featured a silent auction, live auction, live entertainment, as well as food, drink, and transportation services. Rachelle's role involved comprehensive planning and coordination, including working with dozens of dedicated volunteers to ensure a successful and memorable event that significantly contributed to the YWCA’s mission.